Category: ‘Tips’

Tips From a Consultant on How to Improve Employee Productiveness

December 15, 2011 Posted by Kantatasamsara

Time and time again I hear from clients their frustration with firing bad employees and then watching the business unemployment insurance rate go up. Small businesses can’t afford to hire the wrong people. Some bad hires are inevitable but you can lessen the likelihood by just putting into place some basic employee policies and hiring practices.

Many small businesses do not put employee policies and hiring practices into place from the fear of becoming too corporate. This is a big mistake. To protect your business, you must put them into place. For example, a business with no employee policies such as a dress code and no formal firing process leaves the business open to employee lawsuits and government investigations. I will highlight this with the following example:

The Scenario:

Emily, who is a waitress at a local restaurant, wears inappropriate attire while on duty and is constantly treating customers rudely. After being warned multiple times by the manager with no change in behavior she is fired. Emily immediately files for unemployment and files a discrimination claim against the manager because she believes she was unfairly targeted regarding how she dressed.

The Results – Cafe Alpha with no employee policies in place

Emily is granted unemployment by the state and Cafe A’s unemployment insurance rate increases as a result. The state believes she was unfairly fired due to the lack of documentation of her inappropriate behavior. In addition, Cafe A is under investigation for discrimination and Cafe A will need to incur legal costs to defend itself against the state. (more…)

Network Marketing Tips For Success

December 13, 2011 Posted by Kantatasamsara

A lot of people are online looking for the next best network marketing tips that will send their business to new heights, but the reality is that there is no magic pill that will make everything perfect. The reality is that the best network marketing tips used by the best marketers are the time-tested and battle proven techniques and methods that have been used by Internet marketers for a long time. Using these methods and techniques, professional marketers will develop an overall strategy for success

One of the network marketing tips that I and a lot of marketers use is creating a simple WordPress blog. A blog gives the professional an exceptional platform to market their programs, affiliate products, tools and even their own brand. Having a blog with a unique domain name is a must for the multilevel marketer that is working to brand themselves as an expert and can provide them with a lot of credibility as well.

Once a marketing professional has a blog in place, it is a matter of creating valuable and quality content to put on the blog. You will also want to have the ability to post videos and perhaps an advertising banner or two in the side bar. As far as the content that you place on your blog is concerned make sure you don’t take a short cut here. Start with doing some research.

When internet marketing professionals talk about research online we are generally referring to keyword and key phrase research. This is the research that is conducted in order to tap into existing markets to divert highly targeted traffic to your blog, website or even a splash page with an opt-in form. This is one of the main network marketing tips that you never want to skimp on as doing this properly can ensure that you will get your pages to the first page of the search engines like Google, but doing this poorly will set you back a long way.

One of the best ways to drive this targeted traffic to your blog, and this is one of those network marketing tips that you need to master, is by writing articles. Article marketing is probably one of my favorite traffic generation methods and for a few reasons. First of all, submitting articles to high quality article directories that are already considered “authority” sites with a high page rank gives you a lot of “link juice” with the back-links that you get back to your site.

Second, learning to write articles gives you a bit of flexibility in terms of being able to craft an article around a key phrase or keyword that gets a lot of traffic. If you are able to write a quality article or blog post then you will be able to generate quite a bit of traffic to your blog and ultimately to your programs. (more…)

Tips for choosing a business partner

December 11, 2011 Posted by Kantatasamsara

One of the main reasons for seeking a business partner is the need for capital. However, besides the possibility to obtain more capital, there are other advantages that we can present to have a partner, such as more efficient management, the possibility of sharing responsibilities, risk sharing, greater resources, greater knowledge, more contacts, etc.

However, having a partner is not easy, it involves having someone to also take important business decisions as we do, besides the possibility that disagreements may arise, conflicts or disputes, which are very likely if the company is not getting the expected results, and we have a partner conflict.

As before seeking a partner for our business, we must ask ourselves and consider whether we really need one (if we seek a partner only for lack of money, it is preferable to a bank), and once we have taken the decision to seek one, we take our time and choose well.

And for that, see below some tips that will help you choose the right partner:

Find a partner with skills, expertise and resources

The idea to find a partner is not duplicated, but look for a supplement, a person with skills, knowledge and resources different, yet complementary to ours.

For example, could be a partner to provide resources, such as financial, technological, sales and distribution channels, etc.

Or, for example, could be a partner who can bring skills, knowledge or experience that we do not possess, for example, market knowledge, business contacts, knowledge or experience in a particular business issue, etc. (more…)