Category: ‘Business Management’

Strategies To Recruit New Customers

December 11, 2011 Posted by Kantatasamsara

A profitable business will be successful only if he can sell more to earn more money.

There are several ways to sell more. There is for example the strategy of cross-selling or cross selling “is to sell more to existing customers but also strategies for increasing our customer base.

One such strategy is to get new customers for references to our current or former clients to give. The classic case is the patient’s dentist recommended a dentist to your friends.

The author of Duct Tape Marketing gives us five tips to take forward a strategy to gain new customers through referrals:

1. Offer 100% refund. This first strategy is simple and consists of our existing customers say that for every new customer that they’ll bring us 25% off up to 100%.

2. To partner with a nonprofit. If you donate part of their earnings to a social cause, some customers do seek to help the social cause.

3. Share your content. If, as part of its business has developed some reports and tips, try to diffuse the same with other companies that can post or provide to their customers free and linked to your customers with your advertising. For example if you have an informative, tell another business that distributed free.

4. Take one, get one free. This is very useful when the free version will lead to new purchases.

5. Seminars or conferences where everyone wins. The idea is that you promote a conference where participants can obtain business opportunities to know each other, they attend to learn about these opportunities and you as an expert speaker will be hired.

Useful tips to be applied to your current business. On the internet this is what is also known as an affiliate program but has a different logic than to use the internet platform.

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Categories: Business Management, Business Strategy

Marketing Management in Times of Crisis

September 29, 2011 Posted by Kantatasamsara

Despite how much marketing has advanced in recent decades, is still debated in many companies, if the sums of money that is earmarked for marketing activities should be considered an expense or an investment. This discussion is even more important in times of crisis since.

In companies where marketing is perceived as an expense in times of hardship is decided very easily by a slash and important of these items and even total suspension of the budget allocated to the area.

On the other hand this book tells us that one of the mistakes of the losers, was the sole reliance on marketing activities to offset the reduction in income they were having. This might suggest that the drastic reduction or elimination of marketing expenses is the right strategy.

Companies that still manage to have a specified share of a market. But this participation is not achieved by itself or automatically. Years ago companies could afford to let it be word of mouth alone to be responsible for spreading the benefits of a product or service and, thus, achieve acceptance.

But those are times past, markets were smaller, with fewer people, very few competitors in each category of product or service, demand was outstripping supply, consumers were concentrated in few large cities, life itself ran more slowly … But today, with the level of competitiveness that we find in all markets, this is an attitude that may represent the suicide of the company.

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Categories: Business Management, Network Marketing

The Concept of Business Competitiveness

September 6, 2011 Posted by Kantatasamsara

How to have a business competitiveness proof from any attacks of competition, and on the way to be the leader in your industry?

To be a leader you need to use our business intelligence, innovate, reinvent and evolve every day with actions we do within the company.

Have you noticed how many people that believe that business brings business growth and that will only reach customers like bees to honey, and all of a sudden that sales will be at the top?

That is precisely the concept of “Business Competitiveness” is a term that denotes action, in fact to work and use the wisdom and business intelligence to identify areas of opportunity that our business needs for all days were fed with enthusiasm and energy to, at least get them to keep the tastes of its customers.

When competing for a place in the market, which almost always wins the battle is the hardest working but working smarter, the one who gets to work his intellect and displays the Business as a set of strategies that movements performed with cunning and skill of a master.

But, how does having this expertise to be a better competitor in the market?

First you must locate the level at which you compete, that is, as the boxers who fight based on their weight, there flyweight, featherweight up to the heavyweight, do not try to compete on a level that suits you If you do it at a very high level, the business more easily to eat you, or if you do it at a level below you, will never develop your potential.

Having said that I give to know three essential tools, based on my business experience, I have determined that play a basic role in order to become a leader in your field of business action. (more…)

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Categories: Business Management, Business News
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